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Item #:
228510802
La Riche New La Riche Directions Semi-Permanent Hair Colour, 88 ml, Deep Purple
Item #:
228510802
USD 23
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from UK
In stock
Imported from UK store
QTY:
Order now and get it around Thursday, August 27
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What Stands Out
Vibrant Color
Offers an intense, long-lasting deep purple shade that revitalizes dull hair, making it stand out with brilliance and luminous vibrance.
Easy Application
Designed for effortless application, this semi-permanent hair color allows for even distribution, ensuring full coverage without professional help, perfect for at-home use.
Conditioning Formula
Contains conditioning agents that nourish and moisturize hair during the coloring process, enhancing shine and softness while minimizing damage compared to other hair dyes.
Product Details
- Light hair dye colours
- For the colour to appear as it appears on the card, it is important to start with a very light or bleached base colour, the dye has no lightening power
- High quality pigments and ideal durability
| Colour | Deep Purple |
| Container Type | Bottle |
| Benefits | Color Vibrancy & Conditioning |
| Brand Name | La Riche |
| Item Form | Semi-permanent |
| Hair Type | All |
| Number of Items | 1 |
| Manufacturer | LA RICHE |
| Global Trade Identification Number | 05034843001790 |
| Package Size Name | 88ml |
| Set Name | Deep Purple |
| Recommended Uses For Product | hair dyeing |
| Suitable Hair Colour | Purple |
| Model Number | x |
| Manufacturer Part Number | Does Not Apply |
| Product Dimensions | 50 x 50 x 28 cm; 100 g |
| Manufacturer | LA RICHE |
| Item model number | x |
| Material Features | Gentle on hair, semi-permanent, washes out gradually |
| Material Type Free | Not tested on animals |
| Full Cure Time | 6E+1 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Unit Count | 1 count |
| Package information | Bottle |
| Product benefits | Color Vibrancy & Conditioning |
| Brand | La Riche |
| Material feature | Gentle on hair, semi-permanent, washes out gradually |
Who Should Buy?
-
Vibrant Hair Lovers
Ideal for those who enjoy bold, bright colors and want to make a striking impression with deep purple hair.
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Temporary Change Seekers
Great for individuals seeking a temporary hair color that washes out over time, allowing for frequent style changes.
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Creative Stylists
Perfect for hairstylists looking to experiment with colors on clients without a long-term commitment to permanent hair dye.
-
Permanent Color Users
Not suitable for those wanting a long-lasting color, as it's a semi-permanent option that fades over time.
Product Description
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Customer Questions & Answers
-
Question:
How long does the colour last?
Answer: The colour typically lasts several weeks depending on hair type and care. -
Question:
Can I use this on dark hair?
Answer: For optimal results, it is recommended to start with a light or bleached base. -
Question:
Is the application easy?
Answer: Yes, the application process is straightforward and can be done at home.
La Riche Semi-Permanent Colour x Editorial Review
### Editorial Review La Riche Directions Semi-Permanent Hair Colour in Deep Purple has garnered Considerable attention for its vibrant hue and lasting results. Customers often highlight the rich pigmentation of this hair dye, as it offers an intense, eye-catching color that stands out beautifully on various hair types. Many users appreciate the semi-permanent nature of the dye, which allows for a striking transformation without a long-term commitment, making it ideal for those looking to experiment with their look. Application seems to be a common point of satisfaction, with users finding the gel-like Consistency easy to work with and apply evenly. The product also receives applause for its conditioning elements, leaving hair feeling soft and healthy post-application, rather than dry or damaged, which can sometimes be a concern with hair dyes. In terms of longevity, the rich deep purple shade has been reported to maintain its vibrancy for several weeks, though some customers suggest that results may vary depending on hair type and initial color. There is also a general Consensus that purple shades require proper maintenance to prevent fading, which includes using color-safe shampoos and avoiding excessive sun exposure. While most customers are thoroughly pleased with the performance of La Riche Directions, a few have noted that the color may not be as deep or long-lasting on bleached or previously dyed hair, and some experienced variations in outcome based on their starting color. Nevertheless, the overwhelmingly positive feedback regarding the color intensity and application process makes this product a top choice for anyone venturing into vibrant hair colors. ### Pros and Cons **
Customer Reviews & Ratings
466 customers ratings
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5 Star
68%
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4 Star
11%
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3 Star
12%
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2 Star
4%
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1 Star
5%
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Pros
- Intense and vibrant pigmentation.
- Easy application with gel-like Consistency.
- Leaves hair feeling soft and conditioned post-application.
- Maintains color vibrancy for several weeks.
- Ideal for temporary color change without long-term commitment.
Cons
- Performance may vary on different hair types, particularly on bleached or previously dyed hair.
Platform Trust & Buyer Confidence
MA
Mohammad
Verified buyer
“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”
23 July 2026 · via Trustpilot
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Chitra
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“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”
22-Jul-26 · via Trustpilot
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kund
Verified buyer
“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”
23-Jul-26 · via Trustpilot
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Onesi
Verified buyer
“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”
22 July 2026 · via Trustpilot
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SAO JOHN
Verified buyer
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23 July 2026 · via Trustpilot
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Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
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USD 23
Order now and get it around Thursday, August 27
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Features & Benefits
- Deep Purple semi-permanent hair colour.
- Easy application using a simple 4-step process.
- Requires a light or bleached base for true colour.
- Rich and vibrant results with high-quality pigments.
- Durable colour that lasts longer than typical dyes.
- Perfect choice for bold and adventurous hair transformations.
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