87% of respondents would recommend this to a friend
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95% of women immediately felt their hair color looked more vibrant.
| Brand | Virtue |
| Hair type | Color Treated, Damaged |
| Shampoo & conditioner type | Daily Shampoos |
| Hair care key benefits | Color Protection, Moisturizing |
| Ingredient preference | Sulfate-Free |
| Scent | A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood. |
| Features | Zero Lather |
| Primary ingredient | Aqua |
| Size | 240 ML / 8 FL OZ |
| Container type | Bottle |
| Dispenser style | Squeeze |
| Product net content uom | Fluid Ounce |
| Hair product form | Liquids |
| Instructions | Apply to wet hair. Massage into a rich lather. Rinse and follow with preferred Virtueu00ae conditioner or Restorative Treatment Mask. Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo. |
| Assembled product weight | 1 lb (450 grams) |
| Active ingredients | salicylic acid |
| Count | 1 |
| Product net content parent | 8 Fluid Ounces |
| Gender | Unisex |
| Result time | 2 weeks |
| Has written warranty | No |
| Label image | No Label |
| Model | (number) |
Ideal for individuals with blonde or highlighted hair seeking to neutralize unwanted warm tones and enhance color vibrancy.
Suitable for those who frequently dye their hair, helping to maintain a fresh and vibrant color appearance.
Formulated to be effective on all hair shades, making it versatile for various hair types and colors.
Dark-haired individuals may find the blue-purple formula unnecessary and potentially unwanted for their natural hair color.
Virtue Colorkick Blue-Purple De-Brassing Hair Care Shampoo for All Hair Shades, 8 oz
**Editorial Review of Virtue Colorkick Blue-Purple De-Brassing Hair Care Shampoo** The Virtue Colorkick Blue-Purple De-Brassing Hair Care Shampoo has garnered a positive reception from customers, particularly those with color-treated hair seeking to combat brassy tones. Users appreciate the effectiveness of this shampoo in revitalizing their highlights, especially in circumstances where water quality contributes to color fading. The formulation is praised for its ease of application; it rinses out cleanly, leaving hair free from oily residue. Several reviewers noted a significant improvement in color vibrancy, making the shampoo not just a maintenance product but a genuine enhancer for dull or brassy hair. The lighter purple hue of the shampoo has been highlighted as a major benefit, as it does not stain hair or shower surfaces, a common concern with similar products. Customers have reported noticeable results with immediate impact, which is especially appealing for those who have previously struggled to find an effective toning shampoo. While the shampoo is touted for its ability to brighten and refresh hair, some users have pointed out that it can be slightly drying. This has led to the recommendation of pairing it with a moisturizing conditioner or mask to maintain hair hydration. In summary, the Virtue Colorkick Shampoo has emerged as a favorite among individuals looking to preserve and enhance their hair color, providing them with the desired "just-colored" look. **
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